A few months ago, I worked with a company to train about 40 non-technical employees to use automation tools.

Each person found a way to reclaim roughly 10 hours a week.

That’s 400 hours a week freed up.

And the funny thing is, the easy part was getting the time back.

The hard part was figuring out what to do with it.

Because when you’ve got full-time employees paid for 40 hours a week, and suddenly 10 of those hours are no longer filled with repetitive work, you run into a different kind of problem: now what?

When there’s no plan, that time can get filled up with just…random stuff.

More meetings. More emails. More “catch-ups.”

All the little things that feel productive but don’t actually matter.

The people who got real impact from those 10 hours did things differently.

Many chose to reinvest it, building automations for others on their teams, compounding their impact. Becoming the go-to automation expert for the team. (Because once you see automation opportunity, you can’t unsee it.)

Some who were originally hired as strategists (but actually spent their days pushing data between tools) now use that time to actually think about the data and design new campaigns or provide real analysis.

And some, who had been working 60-hr weeks, used it to finally work 50 and get their lives back. (But let’s push for 40, ok?)

Automation will hand you time on a silver platter.

The question is whether you’ll spend it better or just spend it.

Not completely time-optimized,

Jamie

P.S. If you want to learn how to buy back your time and turn it into something valuable, that’s what we teach in the AI Operator Bootcamp: how to think in systems, not tasks, and how to use automation to create real leverage, not just free hours.

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